Blog

Coolfont Resort, a rustic vacation destination in Berkeley Springs, W.V., came close to never reopening after its founder sold the property in 2005. More than a decade later, the Omps family purchased 252 acres of land and what was left of Coolfont Resort’s deteriorating structures. After a carefully planned renovation, the storied Coolfont Resort is back in business, delighting guests who enjoy the beauty of nature. Read more about Coolfont Resort’s history and how this important vacation spot helps support the economy of Morgan County, W.V.

When developing internal content, try to think about your employees as customers. By applying marketing and brand content strategies to communications written specifically for staff and recruitment, your organization can win the talent war race.

Intrepid Premium canceled by trip to Morocco hours after a devastating earthquake near Marrakech in September 2023. Unfortunately, my journey had already begun, and I entered the murky world of trip interruption. Here is an account of what happened.

Creating a great website is only the beginning. Small businesses should take the time to regularly add original and thoughtful content to boost search engine optimization and better promote services and products. Rebel Road Creative develops ORIGINAL content that search engines recognize as unique. Learn more about SEO in this blog post.

Looking for a little inspiration to end the year? Check out these quotes on creativity from Rebel Road Creative.

In October 2023, Elizabeth Tuico completed 60 months of full-time employment with Rebel Road Creative. (That includes 304 assignments for 43 clients.)

While email campaigns represent the foundation for most communication strategies, eliminating email fatigue and optimizing engagement remain a constant challenge for most marketers. So how can marketers combat email fatigue and advance their brands?

Good cyber hygiene isn’t a set-it-and-forget-it activity. The practice represents a dynamic array of habits and initiatives performed by organizations and employees with the goal of achieving and maintaining the strongest possible security posture.

I’m developing a new workshop and thinking about people who inspire me. I keep coming back to Candy Chang. If you haven’t heard of her, Candy is an urban planner and artist who cleverly uses public spaces to examine the dynamics between society and the human psyche.

Since I straddle both marketing and sales, my perspective on content derives from the business development lens. Earning acknowledgement from a prospect is tough, securing a sale can be a long road. How do sales team breakthrough the noise?

Browsing Amazon.com, I placed two items in my shopping cart. I hadn’t completed the transaction when I noticed Amazon gifted me a “free” 30 day subscription. Had I not canceled it, my subscription would have automatically renewed at $14.99 a month plus tax. The Federal Trade Commission is now investigating this unfair practice.

A well-organized marketing department is essential to a firm’s success.