Define Your Ideal Client Early
(By Elizabeth Tuico) Ideal is defined as perfect or model. One can argue that perfection doesn’t exist, but we can strive to define our model. Anticipating what your ideal client wants is one of the most important components to a successful business. Failing to define who you serve is a common and costly mistake made by many entrepreneurs.
The ideal client will be loyal to your company by frequently buying products or using services. He or she is likely to recommend you to friends and colleagues, which is the best way to build a business.
It’s impossible to be everything to everyone. To help define your ideal client, start with these questions:
With whom do you want to work?
Why are they the best candidates?
What is their age range?
What are their interests?
Where do they live?
What is their occupation?
What are their pain points?
Pain points is probably the most revealing question. How do your services or products address your ideal client’s obstacles? What can you do to improve the situation? Think about zeroing in on the pain points and how your business presents the solution.
Google Analytics
Website analytics contain a wealth of valuable information to help target your audience. This tool is probably the best way to determine exactly who you serve and who your prospects should be. Take time to evaluate basic demographics, sales conversions and how visitors landed on your site.
Social Media Analytics
Most of the major social networking sites provide a way to analyze your existing audience using their built-in analytics tools. Pay special attention to:
Audience demographics
Content formats with the most reach and engagement (images, videos or links)
Most popular topics
Most popular social networking sites for your audience
Understanding these key features about your social media audience will not only help you discover more about those you serve, but can help you refine any social media ad buys.
Brainstorm
Every business owner should have a small group of trusted colleagues to share ideas and brainstorm with. Dedicate time with your gang to discuss the qualities of your ideal client and add those attributes to your list.
Many new business owners start out throwing as much spaghetti on the wall as possible to see what sticks. Marketing to a very broad and diverse group of people is a common first instinct. Casting a net that’s too wide can actually hurt the ability to grow your business and attract high-quality clients.
After painting the picture of your ideal client, use this description to inform your:
Services
Messaging
Content strategy
Social channels
Brand
Rebel Road Creative can help you uncover your ideal client. Our creative marketing ideas and clear content writing capture the spirit of your business so you can communicate effectively with clients and prospects. Get in touch to learn more.
One thing is true: getting clarity on your target audience early on in your business will save you time and money – and grow your practice faster than many other strategies.
