Email marketing is a long game, that’s why developing a strategy is so important.
Read MoreBeing your own boss is rewarding. However, it takes careful planning to launch a successful small consulting business. Do your homework, and put a plan in place before taking the plunge.
Read MoreSolopreneurs can benefit from software tools and platforms, which make workflow and common tasks easier. Many of them are free, or come with modest costs.
Read MoreI’m not teaching group fitness classes right now, and it’s a bittersweet acknowledgement.
Read More2020 was quite the year. Rebel Road Creative not only survived, but thrived. Revenue increased by 25% as I branched out into other market sectors such as technology, finance and nonprofits.
Read MoreAn important American sculptor, Eva Hesse is relatively unknown. Born in Germany in 1936, she immigrated to New York as a child, tragically succumbing to a brain tumor at age 34. During her brief but prolific career, she helped usher in the post-minimal art movement in the 1960s with her pioneering sculpture techniques which blended latex, fiberglass, and plastics.
Read MoreThe second anniversary is traditionally known as the cotton anniversary. This textile is pliable and workable: think of everything that can be made from cotton.
Read MoreHoliday planning goes beyond email campaigns and landing pages. It’s also a valuable opportunity to examine your channel strategy.
Read MoreIn pandemic time, every day is Wednesday. Maybe that’s why I can’t stop watching the new documentary on The Go-Go’s. It feels like Saturday night.
Read More
Since the District of Columbia isn’t a state, my election ballot is limited. However, I never miss the opportunity to vote. In August 2020, we observed the 100th anniversary of the 19th amendment to the US Constitution, which recognized women’s right to vote. Women campaigned for 72 years to realize this important milestone. This anniversary inspired me to research other achievements by American women.
Read More
Sometimes a fresh perspective is what your business needs. And that’s what marketing consultants do best. We can help launch new initiatives, improve processes, prepare interview teams and develop comprehensive RFP responses. To realize the potential of these engagements, it’s important to align expectations.
Read More
Writing is a powerful and surprisingly accessible tool to bring insight, growth and change to light. It’s been said that you write in order to learn how to think. Journaling grants us the time needed to think and straighten out our most tangled thoughts.
Read More